Rouvy acquires CycleRecon, the route recording business with films of 100 climbs and famous racing locations in the UK
Rouvy is a unique platform that allows users to ride and compete virtually in real-life videos and cycling race routes “from within,” in the direct meaning of the word. Rouvy’s Augmented Routes combine high-quality, geo-synced video footage with animated 3D riders for the most realistic indoor cycling experience. CycleRecon is an owner of a video recording business that was specializing in the creation and distribution of cycling HD videos, helping cyclists in their indoor training endeavors. Recorded on motorcycles, CycleRecon’s professionally filmed videos have an authentic and realistic feel of riding and racing outdoors over legendary UK cycling places.
“With the acquisition of CycleRecon, we aim to broaden the number of our immersive Augmented Routes, virtual video routes of British sportives and interactive video workouts. Capturing of geo-located videos, which are later processed to our augmented/mixed reality mode, requires good equipment. Rouvy is acquiring all assets of CycleRecon, including a specially-built motorcycle, recording equipment and the database of all video material with corresponding rights,” says Petr Samek, one of Rouvy’s founders and CEO. “Until now, Rouvy’s library, containing over 3,000 videos, was filled by user submissions or buying of licenses for the streamed HD video content recorded by other companies. From now on, we will be able to create high-quality video material for e-racing and training ourselves, in addition to other options.”
CycleRecon also owns a series of videos of mostly iconic climbs of the UK. Recording of this series took its inspiration from the book, 100 Greatest Cycling Climbs: A Road Cyclist's Guide to Britain's Hills (by Simon Warren). Cycling Weekly marked the book as: “A must-have for any British cyclist and an essential read for anyone who thinks they know their way around the hills of the British Isles.”
The deal is closed, and the cost of acquisition will not be disclosed. Rouvy users and the global cycling community can count on new, great video training content during the upcoming winter season 2019/2020, made out of CycleRecon video material and recorded with the new equipment.
Rouvy is a unique software application that makes virtual cycling and e-racing diverse and fun. Any user can easily create and share a geo-synced video route for riding on a trainer. To make indoor cycling and virtual racing possible on any road of the planet, Rouvy is mixing real-life video routes with augmented reality (AR). Cycling enthusiasts and athletes of all levels enjoy the most realistic experience of riding outdoors from the comfort of their homes - anytime and anywhere.